If we had to give you one definition for what Identity is, it would be a marketing company. The problem is that we don’t fit that mold very well. We do so much more than just traditional marketing. Of course we believe that tradition has it place in business but with the culture of consumers changing on a regular basis, businesses must learn to evolve. One of the focuses of Identity is to help businesses become relevant and evolve to meet the needs of today’s consumer. At the same time we are watching for the needs of the consumer of tomorrow.